Announcing New Name and Brand: Research Now SSI is Now Dynata

DALLAS, Jan. 15, 2019 /PRNewswire/ — Following the merger and integration of two global leaders in first-party data, Research Now SSI announces that its new name and brand is ‘Dynata.’ The new brand speaks to the company”s unique value proposition: Dynata offers one of the world”s largest collections of first-party data, contributed by people — consumers and business professionals — who opt-in to participate in surveys and market research. The current opinions, reactions and data that they provide are critical to organisations” decision-making, particularly to business investment in marketing services spanning from product development and brand tracking to advertising.

The new brand reflects the company”s strategy to provide precise data based on actual people across the marketing spectrum from research to advertising to achieve new standards of marketing performance and to close the learning and knowledge loop across marketing disciplines. Dynata understands that marketers have evolved beyond big data and are now seeking reliable, connected information that will give them game-changing insights, more relevant engagement with their customers and prospects, and significant competitive advantage.

With a reach of 60+ million people globally, Dynata is strategically positioned to provide data on a scale that is both broad and deep. As a single-source provider, the company actively manages and maintains its relationships with opted-in panel participants and their information, resulting in quality data.

Gary S. Laben, CEO of Dynata, says, ‘Our new name and brand identity signify our ongoing commitment to revitalise data-driven marketing and to be a major player as a provider of first-party data representing the voice of actual individuals to inform the B2C and B2B dialog. Our new brand is representative of our growth strategy and vision. Just as we have undergone an organisational transformation via our merger, we look to transform marketing in an era requiring trustworthy data and to help our clients achieve better business results.’

About Dynata
Dynata is one of the world”s leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the North America, South America, Europe, and Asia-Pacific. For more information, go to www.dynata.com.

Logo – https://mma.prnewswire.com/media/808175/Dynata_Logo.jpg

New Brand Identity Signals Expansion Beyond Market Research to Transform Data-driven Marketing

13 August 2018

Here Is What Affiliate Marketing Can Do For Your Business

Affiliate marketing is slowly taking over the world. More and more business organizations are opting for this digital form of marketing. This form of marketing has countless benefits and can help your business to grow to new heights. Affiliate marketing is an online form of marketing where a product owner or online retailer makes an arrangement with an external or third party website to increase sales that are typically generated through referrals. Let’s now discuss the various benefits that this form of marketing can have on your business and product sales.

Affiliate Marketing Payments Are Completely Performance Based

One of the biggest advantages or benefits of affiliate marketing is that you get what you pay for. Unlike other forms of marketing where the marketer has to be paid for his services irrespective of his performance, in affiliate marketing the affiliates are only awarded a monetary remuneration after the desired action has taken place. Through affiliate marketing won’t end up paying for traffic that isn’t profitable to your business. This performance based style of marketing can be extremely beneficial for your business.

Broader Outreach Through Affiliate Marketing

Another reason why affiliate marketing is super beneficial for your business is because the audience that is targeted becomes much larger. When your product or business is marketed on a third party portal, even individuals and shoppers who have no idea about the existence of your brand or product will get to learn about it. The referral headers will reach out to a large audience and may end up bringing you a lot more customer conversions than you imagined.

Can Create Brand Awareness Amongst People Who Use Competitor’s Products

Affiliate marketing can prove to be a real boon when you want to create awareness about your brand amongst people who use the products of competitor brands. When a person is shopping online and the referral header or ad for your brand pops up on their screen based on their past purchases, they will be keen to find out more and explore the products your brand has to offer. Once they start exploring and see that your brand probably provides the same features in products as competing brands, or provides products at a lower rate than competing brands, they will start to order goods from your business.

Far More Cost Effective

Marketing can prove to be extremely costly. When you need to hire a professional marketing team or you outsource the marketing to a third party consulting firm, it will end up costing you a large amount of money. The marketing costs alone are enough to eat away your business profits. On the other hand, if you opt for affiliate marketing options, you will end up spending half the amount of money that you would typically spend on hiring a professional marketing team or consulting firm. Further, with affiliate marketing you will guarantee have a converted customer and a sale, making this form of marketing far more budget-friendly and easy on your pocket.

Your Brand Will Become Popular Online

The world is going digital and most businesses have a digital presence. People from across the globe now do most of their shopping online. If your business has an already existent online presence, the best affiliate marketing programs will help it grow. Further, when your referral ad pops up on the web page of a third party, more and more online shoppers will get to know about your brand, which in turn will increase your sales. Online popularity of your brand will help your business become bigger and better and your profits will increase too.

Global Presence Of Your Business

Affiliate marketing is a form of online marketing. Online marketing will help you to expand your business into new and unknown territories. Your business will no longer remain the small local store that is visited only by repeat customers. People from across the globe will start showing interest in your products and start purchasing them from online shopping portals or from your web page. Increasing your business across the globe will prove to be monetarily beneficial for you. With affiliate marketing your business will make a global imprint without the additional store costs and overheads.

No More Expenses On Searching For Customers

A lot of businesses end up spending a large amount of money in their search for new customers. With affiliate marketing, you will no longer have to invest money in search for new customers. Through the referral headers that pop up on the third party web page, genuine customers will automatically start pouring in without you needing to spend tons of money on cold calls, advertising costs and other such expenses.

An Indirect Form Of Advertising

Affiliate marketing is an indirect form of advertising. When the referral header of your business pops up on a third party website, your brand automatically gets advertised online. Online advertising can rope in countless different customers from different parts of the globe. Instead of spending absurd sums of money on television, newspaper and radio advertisements that will only reach to a small and local customer base, through affiliate marketing your advertisement can reach to millions across the globe.

There you have it, the many ways in which affiliate marketing will help your business boom. The world is changing and most people are now resorting to online and digital shopping. When people see ads pop up on their screens, they are tempted to browse the products available from that specific brand. Affiliate marketing will help your business to grow to new heights. The best part about affiliate marketing is that it will give you massive customer conversions at a minimum cost. No more hiring expensive marketing consultants or teams of marketing experts. You can get the same job done at half the price and twice the productivity and see your sales increase. If you haven’t already gotten your business onto the affiliate marketing bandwagon, it’s about time that you did. You will not regret the decision of affiliate marketing and will see great profits in your business through it.

31 May 2018

artegic Explains Best of Breed and Single Vendor Solution, the Two Main Marketing Technologies

No more marketing without IT. Whether digital dialogue marketing, data analytics, programmatic advertising, or other (digital) marketing disciplines – the challenges of digital transformation in marketing cannot be mastered without suitable technologies. There are two main approaches to the use of marketing technologies: best of breed and single vendor solution. What distinguishes these two approaches is explained in this article.

Best of Breed – The Best Solution for Every Challenge

Digital marketing today consists of a variety of disciplines. The idea behind the Best of Breed approach is to flexibly select the most suitable technology for each discipline and to integrate the individual systems with one another. The resulting system landscape is also referred to as the marketing stack. On the other hand, there is the Single Vendor Solution approach.

Single Vendor Solution – One System for Everything

The Single Vendor Solution (also known as Full-Stack Solution) approach provides all essential functions in a single technology. Most Single Vendor Solutions are based on a modular system. If further functions are required, the appropriate modules (subject to a charge) can be activated. With this approach. The greatest effort is primarily required to adapt the very complex software to the existing company processes and system landscapes.

Advantages at a Glance

Both variants offer a variety of different advantages.

Best of Breed:

Flexible adaptability of functionality and system landscape to the individual requirements of the company and business model
No dependency on a single provider
Successive rollout and thus sometimes lower costs for the adaption of internal processes and structures, as new technologies adapt to existing system landscapes
In an ideal case, possibilities of influencing the further development of individual technologies or individualization
Competitive advantages through the best possible technology combination

Single Vendor:

Less training effort
Less coordination effort with different providers
Systems are presumably better integrated with each other and functionally interlocked
Various functions from a single source, which may lead to better interaction
Contractual relationship and negotiation with a provider

The brief overview of the main advantages shows that it is difficult to make a general assessment of which approach is the ‘better’ one. Of course, there are also mixed forms. Ultimately, it is an individual decision that takes factors such as business model, resources, goals, or existing system landscapes into account.

The current market trend is towards the Best of Breed approach. According to Chiefmartec study, 48 percent of companies prefer the Best of Breed approach, whereas only 21 percent favor the Single Vendor solutions. The remaining 31 percent either rely on individual single-function technologies, on in-house developments, or they do not use any marketing solution at all. The study Digital Data Insights by the Stuttgart Media University comes to a comparable result. Approval if the Best of Breed approach is about as twice as high as for the Single Vendor Solution approach. Some of the experts surveyed in the study justified in particular with the performance of specific tools and the lack in integration of Single Vendor Solutions in practice. Especially for larger companies that cannot adapt their processes/organisation to standard software, and for companies that want to stand out from their competitors and expand their unique selling points, individual software and thus the Best of Breed approach is ideal.

artegic AG – WE ENGINEER SUCCESS IN DIGITAL CRM

artegic AG supports companies in the construction of customer-centred, digital, best-in-class direct marketing. With 10 years of experience in marketing engineering, our service portfolio includes consulting, IT-integration and technology for realtime marketing automation and online CRM. artegic is the leading German specialist supplier of standard software for marketing automation via email and mobile. artegic is also operator of one of the largest software-as-service platforms for digital marketing in Europe.

With 65 employees at its German sites in Bonn and Munich, as well as international branches, artegic stands for sustainable and successful dialogue marketing with significantly better results and less operative expenses.

82% of German internet users are in contact with companies via artegic”s multi-award winning ELAINE technology. Our customers include RTL, PAYBACK, BMW, BURDA, Web.de, REWE, maxdome, as well as one in three DAX companies.

Every month, approximately 2.7 billion emails, SMS and social media messages are sent in 141 countries.

artegic is certified company-wide by TÜV Rheinland according to the international standard for IT and data security ISO/IEC 27001 and has received several awards for its innovative and trend-setting implementation of data protection requirements, including the eco Internet Award, the Cased Security Award and the International Business award (Stevie).

Contact:
artegic AG
Zanderstraße 7
53177 Bonn
Mr. Sebastian Pieper
Tel: +49-(0)-228-22-77-97-0
Fax: +49-(0)-228-22-77-97-900
pr@artegic.de

https://www.artegic.com
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BONN, Germany, May 31, 2018 /PRNewswire/ —