Marketing Geek (aka Growth Hacker)

MIPU is a brand new business accelerator in the field of green economy, sustainable lifestyle, social innovation. We need to attract the best talents and ideas and help them make a huge impact in the market. We are looking for a Online Marketing Geek (aka Growth Hacker). You will be part of the Product Team, having a lot of daily fun growing the MIPU user base and working directly with all areas of the company. We appreciate “know-all” people: guys and gals with passion for Internet and startup with a deep knowledge on users dynamics on Internet, Online Advertising, …

Marketing Geek (aka Growth Hacker)

MIPU is a brand new business accelerator in the field of green economy, sustainable lifestyle, social innovation. We need to attract the best talents and ideas and help them make a huge impact in the market. We are looking for a Online Marketing Geek (aka Growth Hacker). You will be part of the Product Team, having a lot of daily fun growing the MIPU user base and working directly with all areas of the company. We appreciate “know-all” people: guys and gals with passion for Internet and startup with a deep knowledge on users dynamics on Internet, Online Advertising, SEO, Analytics, Metrics for companies and startups, how to leverage Organic Growth and how a web platform “really” works. But all tasks must be focused to achieve company’s goals in a crazy fast, never enough, impressive growth-oriented business as a startup always is. In few words: you must have “numbers” and “growth” ever in mind.

Responsibilities:

o Build the growth of the User Base of MIPU using different possibilities and channels: online marketing (SEM – subjected to a budget), organic growth (by product features, through buzz marketing, through in-site and off-site SEO, etc.), virality (social media marketing), etc.
o Planning, monitor, management and ROI evaluation of all the Online Marketing activities
o Design product features targeted for the growth and work directly as Product Owner / Product Manager with the Tech Team
o Manage and develop all the analytics and reporting from the various sources (Google Analytics, database, external sources, etc.)
o Develop and monitor KPIs and Metrics tailor made for the business of MIPU
o Create videos, press releases, online events, presentations that can hel “spread the word”.

Requirements:

o Strong working knowledge of Online Marketing: SEM, SEO (in-site and off-site), Lead generation, Affiliation programs, Loyalty programs, E-Mail Marketing, DEM, etc.
o A deep knowledge of PPC platforms like Google Adwords and Facebook Advertising: campaign optimizations, ROI evaluation, etc.
o Social Media Marketing: In-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Google+, Pinterest, YouTube, Flickr, Scoop.it, etc.) and how they can be used in different scenarios.
o Experience in content management for company blogs and social network presence and previous experiences in buzz marketing campaigns. Experience in preparing videos, presentations, online events.
o Strong working experience with web analytics tools and reporting services.
o Strong experience on E-Commerce metrics and/or conversion funnels.
o Project and Product Management ability: it’s important that you design features for a web product and know things like usability and complexity to realize them.
o Team player, with the confidence to take independent decisions and/or take the lead and guide other departments when necessary.
o Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships.
o This is an international position, so a good knowledge of written and oral English is mandatory.

Extras:

o Could be a prominent extra if you already worked successfully in the same position for a startup or a consumer-based web company.
o A previous experience on building and monitoring metrics for a consumer-oriented Internet startup: so you know the meaning of “AARRR” and “cohort analysis”.

Work hours, Salary, Age, Location:
Contract: Full time. Salary: it depends on experience and skill level. Age preferred: maximum 26 years old. Workplace: Salò, Lake Garda (Italy).

Please write a clear and concise mail (in English) with your experience, links and a CV with ID picture. Thank you.

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Marketing Geek (aka Growth Hacker)

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